Playradar is a next-generation B2B gaming brand redefining how players engage with sport and casino. Built on Sportradar’s global leadership in sports data, integrity and technology, Playradar brings together sport, gaming and entertainment under a single, focused brand.
What we do
We build B2B, sports-led casino and gaming products at the intersection of casino, live sport, trusted data and interactive entertainment.
Our focus is on delivering a sports casino hybrid experience powered by deep sports expertise and advanced gaming mechanics - redefining how fans watch, play and engage.
Our products are built to connect sportsbook and casino players in one continuous journey. By gamifying sport, we increase session length, deepen player engagement and unlock powerful cross-vertical value for operators.
A single, fluid content lobby enables seamless movement between sports and casino, optimized specifically for sports-to-casino crossover.
Backed by Sportradar, Playradar operates exclusively in regulated markets, with responsible gaming, fairness and integrity embedded into every product we deliver.
